Integrated Advertising, Promotion, and Marketing Communications, Global Edition

The 9th Edition of Integrated Advertising, Promotion, and Marketing Communications emphasizes the importance of integrating marketing activities into a clear message and voice and explores the roles of social media and other marketing tactics to reach consumers. It includes added tools to help learners apply concepts to real-life situations.

Format: Paperback / softback
Length: 472 pages
Publication date: 28 July 2021
Publisher: Pearson Education Limited

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition, delves into an evolved concept of integrated marketing, equipping students with the skills to effectively communicate in the business realm. It emphasizes the significance of seamlessly integrating all marketing activities into a cohesive and compelling message and voice, while also helping students grasp the process of creating and transmitting communications. The text explores the realms of advertising and promotions, shedding light on the roles of social media, mobile messaging, and other marketing tactics in effectively reaching consumers. Additionally, the text provides valuable tools to assist learners in applying the learned concepts to real-life situations, enabling them to understand the crucial connections marketers employ to engage and connect with customers.

Pearson MyLab Marketing, although a recommended/mandatory component of some courses, should only be purchased when specifically instructed by an instructor. Instructors, please reach out to your Pearson representative for further information.

Weight: 1006g
Dimension: 217 x 276 x 25 (mm)
ISBN-13: 9781292411217
Edition number: 9 ed